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Hair

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

Beauty Through The Ages

Our team reviewed hundreds of products and narrowed them down to 70 winners.

Vivian Le / TODAY

Mature skin

Shop Today Mature Beauty Awards: Award-Winning Serums, Hair Tools, Concealers and More Available on Amazon

Vivian Le / TODAY

Mature skin

Shop TODAY 2025 Mature Beauty Awards are Here! Score New Launch Products from Laura Geller, Wavytalk and More

Vivian Le / TODAY

Mature skin

The Best Makeup for Mature Skin: Expert Picks and Award Winners, Starting at $8

Tyler Essary / TODAY

Hair

Your Hair Ages With You: Experts Explain How to Care For It, Plus Award-Winning Picks

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Moroccanoil Texture & Volume Hair Powder

Winner: Best texturizing hair powder

$30.00

Sephora

$30.00

Ulta

$30.00

Moroccanoil

L’Oréal Paris Revitalift Anti-Aging Moisturizer

Winner: Best value moisturizer

$23.83

$29.99

Amazon

$23.99

$29.99

Ulta

Nécessaire The Hand Retinol

Winner: Best retinol treatment for hands

$38.00

Amazon

$38.00

Sephora

$38.00

Nécessaire

NuFace Mini+ Starter Kit

Winner: Best at-home microcurrent

$250.00

Ulta

$250.00

Nordstrom

$250.00

NuFace

Maybelline Longwear Multi-Use Eye Shadow Stix

Winner: Best value eyeshadow

$8.79

$11.99

Amazon

$10.99

Target

$11.99

Ulta

Prime Prometics PrimeLash Mascara

Winner: Best for sensitive eyes

$28.00

Amazon

$28.00

Prime Prometics

Shop TODAY 2025 Hair Awards

Vivian Le / TODAY

Seen on TODAY

The Winners Are In! See Shop TODAY Beauty Awards Picks for Beauty Through The Ages

Vivian Le / TODAY

Hair

From Straighteners to Curlers, These Award-Winning Hair Tools Deliver Salon-Level Results

Vivian Le / TODAY

Hair

Do Hair Growth Products Really Work? Experts and Editors Say Yes — Shop Award-winning Products Starting at $12

Agung Putu Surya Purna Kristyawan / Getty Images

Hair

Experts Share Ways to Treat Chlorine-Damaged Hair With Shop TODAY Hair Award Winners

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DIFFBOT

Shu Uemura Ultimate Reset Overnight Hair Serum

Best Hair Repair Serum

$70.00

Amazon

$70.00

Sephora

$63.00

$70.00

Shu Uemura

Vivian Le / TODAY

Luseta Rice Water Shampoo and Conditioner Set

Best Strengthening Set

$26.39

$32.99

Amazon

$61.00

$72.00

Luseta Beauty

DIFFBOT

Sutera Silverthread Hair Wrap

Best Hair Towel

$18.99

Sutera

Vivian Le / TODAY

Lola From Rio Rapunzel Strengthening Hair Mask

Best Hair Mask for Strengthening

$16.99

Amazon

$16.99

Lola from Rio

Vivian Le / TODAY

OGX Renewing + Argan Oil of Morocco Extra Penetrating Oil

Best Smoothing Serum

$7.97

$10.69

Amazon

$10.69

Ulta

AMAZON

Everpro Gray Away Root Touchup Quick Stick

Best Overall Root Touch Up

$8.97

$9.99

Amazon

AMAZON

dpHUE Color Dream Demi-Permanent Kit

Best Long-Lasting Semi-Permanent Hair Dye

$33.00

Amazon

$33.00

Ulta

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Wavytalk Turblow Pro

Best Overall Hair Dryer

$61.36

$99.99

Amazon

$99.00

Wavy Talk

AMAZON

Revlon One-Step Root Booster Round Brush Dryer and Styler

Best value Multistyler

$24.53

$44.99

Amazon

$54.99

Ulta

AMAZON

Amika Brooklyn Bombshell Blowout Spray

Best Volumizing Spray

$32.00

Amazon

$32.00

Amika

$32.00

Sephora

Vivian Le / TODAY

Not Your Mother's Clean Freak 3-in-1 Dry Shampoo

Best 3-in-1 Dry Shampoo

$11.99

Ulta

$11.99

Not Your Mother's

DIFFBOT

Cécred Restoring Hair & Edge Drops

Best Growth Product for Hairlines

$56.00

Ulta

$56.00

Cécred

EcoTools Curl Activating Detangler Hairbrush

Best Value Hair Brush

$11.99

Ulta

$8.39

$11.99

Amazon

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The Ordinary Multi-Peptide Serum for Hair Density

$24.00

Amazon

$24.00

Target

$24.00

The Ordinary

Shop TODAY Savings

Add this extension to your Chrome browser and save at 40,000 retailers.

$0.00

Shop TODAY Savings

Laura Geller Baked Starter Kit

This three-piece set comes with everything you need for a full face.

$62.10

$190.00

Laura Geller

Retractable Gap Dust Cleaner

Clean up your home's hard-to-reach nooks and crannies with this tool.

$15.99

Amazon

Moroccanoil Intense Hydrating Mask

Nourish dry hair with this hydrating mask.

$18.00

Amazon

Peace Out Pore Perfecting Stick

You can use this stick as a scrub and a mask.

$26.00

Peace Out

$26.00

Ulta

Bissell Steam Shot Handheld Steam Cleaner

This handheld cleaner offers ten minutes of continuous steam.

$44.99

Amazon

2 Tier Bathroom Storage Organizer (2 Pack)

Tidy up under the sink with these clear storage solutions.

$29.99

Amazon

Chillhouse Super Tints Nail Strengthener

Swipe on for nourished nails with sheer, buildable color and a high-gloss finish.

$12.00

Amazon

Rotating Makeup Organizer

This storage stack boasts nine compartments and rotates 365 degrees.

$15.99

$17.99

Amazon

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